The simple answer is... Poker is huge.
Poker is one of the biggest recreational activities, and poker players have disposable income and they love to play and don't mind helping charities that help provide the space to play.
Unlike traditional casino nights where the player is trying to beat the house, poker is a game of skill where each player pits their skills against the other players using their own money. A hosting charity has absolutely no financial risks when hosting a charity poker event; the hosting charities provides, through us, the poker tables, chips, cards, dealers, and a space to play, in return the charity receives a portion of every tournament entry fee and hand played at cash tables. We also offer a "Charities Never Lose" guarantee; so even if a blizzard hits a burning venue in the middle of an earthquake during a tsunami your charity will never lose ANY money with a Play Poker Chicago event.
Its a really win win for everyone! Players win by you hosting events and you win by giving them somewhere to play.